The Marketer

AIP 37 -Speaker -Jen Riley
Jen Riley

Bosa Properties, Canada

Topic: Understanding Architecture through Gamified Experiences

Jen Riley is a business leader with a track record of getting big ideas off the page and into practice.

A self-proclaimed ‘intrapreneur’, Riley has spent more than a decade of her career as a disruptor and innovator within the walls of Electronic Arts, one of the world’s leading video game makers, working with iconic global brands like FIFA soccer and The Sims.

She is currently a Global Campaign Director building marketing strategies and driving execution across matrixed, cross-functional teams around the globe to deliver integrated plans, connecting products and services to people in creative and interesting ways.

With roles spanning communications, product development, marketing, community and corporate communications throughout her career at EA, Riley gets the most joy out of opportunities to flip the table on how players consume entertainment in a landscape where on demand, cross-platform and subscriptions are dominating the marketplace.