The Developer

john brash
John Brash

Brash Brands, Dubai

In Conversation with Robert Booth & Andrei Dolnikov
Topic: The Power of Imagination 

How Middle Eastern developers are delivering truly futuristic projects across Dubai, Saudi Arabia & Qatar

In placemaking, augmented reality helps to express and sell visions of a what a future ‘destination’ or development might look, feel and be like. Whilst these concepts may never see the light of day, they fuel innovative and disruptive thinking, playing a significant role in shaping the future of places. 

Most of the futuristic destinations occur in emerging markets as there are fewer boundaries (budgets, legislation, space, etc.) and therefore greater opportunity to think outside the box and build new legacies.

Optimistic, brave and bold are qualities that are deeply rooted in the tents of John’s Scottish heritage and are present in his style and approach to any business challenge. John works directly with governments, tourism boards, airlines, hospitality groups, private equity firms, developers and owners to ensure solutions are holistic, pragmatic and effective and are designed to create immediate impact.

John’s motto remains simple; ‘Be Remarkable’ – it’s the only way to conquer mediocrity and make a real difference. A motto that empowers a smart, ambitious and fearless team to always go the extra mile, resulting in a unparalleled portfolio of luxury destination, aviation and lifestyle brands around the globe. His work has enabled John to bring his experience across many accounts, also specializing in aviation, destination, hospitality and placemaking, including: Gama Aviation, Emirates, Royal Jet, Burj Khalifa & Downtown Dubai, Emaar, Armani, Ritz Carlton, Oberoi, Caudwell, Four Seasons Chelsea Barracks, Great Scotland Yard, MAIA Seychelles, Taj, Oberoi, Marriott Bonvoy, Blackstone, PIF (Public Investment Fund), Qatari Diar, Amaala, Belgrade Waterfront, Wanda, Venke, Barkli, The Dorchester, W Hotels & many more.